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TransferFeed valuation based on market analysis.
Recent reports from September and October 2026 indicate Sunderland's asking price is approximately £50 million (around €58-59 million), with other reports citing figures of £47 million (around €55 million) and a Juventus valuation of €40 million. Earlier in 2026, reports suggested a fee of €35-40 million could initiate talks (July), while Sunderland's demands were cited as a club-record €40 million and also €50 million (April). This follows his completed transfer from Ajax to Sunderland in September 2025 for a reported fee of €20 million plus bonuses.
Our valuation is driven by Brian Brobbey's successful transition to the Premier League following his €20 million transfer in September 2025 and his long-term contract until 2029. Sunderland's strong negotiating position is reflected in consistently reported asking prices, which have escalated from an initial €40 million to more recent figures around £50 million (approx. €58-59 million) amid widespread interest from top European clubs.
Rumored destinations and interested clubs.
Endrick is the closest match according to our proprietary analysis of transfer rumours and club connections.
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