Atletico Madrid is moving towards keeping Alexander Sørloth, a 30-year-old Norwegian centre-forward, because the club does not want to risk losing two strikers. Several clubs, including Juventus and Newcastle United, have shown interest in Sørloth, who joined the club in August 2024 and has a contract until 2028. A bid from Juventus, reported to be €22 million, was rejected in June 2026. During the summer 2026 transfer window, Atlético's asking price was consistently reported as being between €35 million and €40 million. The striker has 77 caps and 26 goals for Norway, and his current market value is listed by Transfermarkt as €18.00m.