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TransferFeed valuation based on market analysis.
In July 2026, reports mentioned a market value for the player in the region of £10 million (approximately €12 million). Several reports from June and July 2026 also cite his Transfermarkt value at €12 million. In January 2026, a club executive made a hyperbolic statement that a hypothetical £50 million (approx. €59 million) offer would be needed, highlighting the player's importance. His last completed transfer was from Rotherham United to Stoke City in July 2024 for a reported €1.0 million.
Our valuation is driven by Viktor Johansson's status as a top Championship goalkeeper with international experience, attracting significant interest from multiple Premier League clubs. His long-term contract until 2030 gives Stoke City a very strong negotiating position, allowing them to demand a fee well above the consistent market value estimations of around €12 million, especially if a bidding war ensues.
Rumored destinations and interested clubs.
Noah Atubolu is the closest match according to our proprietary analysis of transfer rumours and club connections.
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