George Campbell

In June 2026, a fan pundit reportedly suggested a price of nearly €5.9 million (£5m). In May 2026, a reporter's estimate was between €7.1 million and €8.3 million (£6m-£7m), while other reports cited a wide range of asking prices from €3 million (£2.5m) up to €11.8 million (£10m). Several reports from the same month indicated Celtic were prepared to pay around €3 million (£2.5m), a figure West Brom was also reportedly willing to accept. West Brom's asking price was also separately reported at €3 million. His Transfermarkt value was listed at €1.5 million in May 2026. A year prior, in May 2025, a potential move to Bristol City was valued at approximately €1.2 million (£1m). His last completed transfer with a fee was from Atlanta United to CF Montréal in December 2022 for a reported €564,000.

Our valuation for George Campbell is driven by a series of recent but varied reports linking him with a move from West Brom. The lower end of our range is anchored by multiple reports from May 2026 suggesting a fee of around £2.5 million (approximately €3 million) could be acceptable. The upper end is informed by pundit and reporter speculation suggesting West Brom could demand between £5 million and £7 million (approximately €5.9 million to €8.3 million), especially given reported interest from multiple leagues. We estimate a final fee will likely land in the middle of these figures.