Brooke Norton-Cuffy

In January 2026, Genoa's asking price was consistently reported at €20 million in discussions with Juventus and Inter, with a loan-plus-option structure also valuing the deal at €20 million. During the same month, reports linked to Premier League clubs and AC Milan cited a valuation of €15-20 million. Transfermarkt's value was reported at €16 million in January 2026, up from €10 million in November 2025 and €3.5 million in October 2025. Earlier reports from October 2025 suggested an initial asking price of at least €10-12 million. The player's original transfer from Arsenal to Genoa in August 2024 was reportedly for a fee around €1-2 million plus bonuses.

Our valuation is driven by numerous and consistent reports from late 2025 and early 2026 stating Genoa's asking price for Brooke Norton-Cuffy is between €15 million and €20 million. This figure is supported by widespread interest from multiple top-tier clubs across Serie A and the Premier League, which solidifies the club's firm valuation.