Aston Villa is showing interest in Joao Pedro due to his consistency and goalscoring ability. Brighton are demanding about €60m for the star player. The Brazilian forward has also attracted attention from Liverpool, Chelsea, and Newcastle, with Liverpool considering him as a potential alternative to Darwin Nunez. Despite a quieter season in 2024-25 compared to the previous year, Pedro's tally of 10 goals and six assists in the Premier League keeps him in high demand. Brighton, however, would prefer not to sell to a fellow Premier League club, though this is where most of the interest lies.