Morgan Rogers

Recent reports from mid-2026 consistently state Aston Villa's asking price for the player is between €150 million and €152 million (£130M), though some industry sources suggest a final deal could be closer to €117 million (£100M), potentially rising to €135M with add-ons. Arsenal was reportedly preparing an offer in the €85M to €105.5M range. Throughout early 2026, the floor for negotiations was frequently cited at €94 million (£80M), with many reports suggesting a final fee would need to exceed the €117 million (£100M) mark. Older reports from 2025 also placed his valuation in the €94M-€117M bracket. Transfermarkt's market value was noted at €80M in April 2026. He completed a transfer from Middlesbrough to Aston Villa in February 2024 for a reported €9.4M.

Our valuation is driven by the extremely high and consistent asking prices reported for Morgan Rogers throughout 2026, with Aston Villa reportedly demanding between €117 million (£100M) and €152 million (£130M). The intense and widespread interest from numerous top-tier clubs, including Arsenal, Chelsea, and Manchester United, creates a highly competitive market. His long-term contract until 2031, signed in late 2025, provides Aston Villa with maximum negotiating leverage, justifying a value at the upper end of transfer market possibilities, especially considering his rapid appreciation since his €9.4M transfer in 2024.