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TransferFeed valuation based on market analysis.
In July 2026, reports converged on a verbal agreement for a transfer from Aston Villa to Chelsea for a fee of £117 million (approx. €138m). In the same period, Arsenal's interest was reportedly capped at a valuation of around £100 million (approx. €118m). Throughout June and July 2026, Aston Villa's asking price was consistently reported at record levels, ranging from over £100 million to as high as €152 million. Valuations from various interested parties throughout late 2025 and early 2026 frequently placed him in the £80 million to £100 million (€94m to €118m) bracket. For context, he completed a transfer from Middlesbrough to Aston Villa in February 2024 for a reported €9.4 million.
Our valuation is driven by the widely reported verbal agreement in July 2026 for Morgan Rogers' transfer from Aston Villa to Chelsea for a club-record £117 million (approximately €138 million). This definitive fee anchors the high end of our range. The lower end reflects the maximum valuations from other interested clubs like Arsenal, who were reportedly unwilling to match this price but valued the player in the €110-€120 million bracket. The player's strong performance and trajectory support this record-breaking valuation.
Rumored destinations and interested clubs.
Xavi Simons is the closest match according to our proprietary analysis of transfer rumours and club connections.
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