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TransferFeed valuation based on market analysis.
Recent reports from July 2026 state that as part of a new contract extension with AEK Athens, Luka Jović's release clause was set at €20,000,000. Prior to this, in June 2026, his existing buyout clause was reported to be €12,000,000. In May 2026, amid interest from PSV, it was reported that AEK would not consider offers below €10,000,000. His market value according to Transfermarkt was cited as €6,000,000 in January 2026, up from €4,500,000 in December 2025 and €2,500,000 in June 2025.
Our valuation for Luka Jović is primarily driven by the concrete figures reported in his recent contract negotiations with AEK Athens. The range is anchored by his previous buyout clause of €12,000,000 at the low end and the new €20,000,000 release clause included in his contract extension, which represents the ceiling. The estimate of €15,000,000 reflects a likely negotiated fee, considering his strong performance and newly secured long-term commitment to the club.
Rumored destinations and interested clubs.
George Ilenikhena is the closest match according to our proprietary analysis of transfer rumours and club connections.
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