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TransferFeed valuation based on market analysis.
The most recent valuation comes from August 2026, when he reportedly joined Fiorentina on a paid loan of €1.8 million with a purchase option of €9.5 million. Prior negotiations in July 2026 saw Fiorentina offering a total package of €8-9 million against Juventus's asking price of €12-13 million. Earlier in 2026, Bologna was reportedly seeking a deal below €10 million and a potential purchase was estimated at €9 million. Various reports from January 2026 valued a potential transfer at approximately €11 million, while his Transfermarkt value was cited as €8.5 million. His completed transfer from Porto to Juventus in July 2025 was for a fee of €12.6 million.
Our valuation for João Mário is driven by the recent, well-documented loan-to-buy agreement with Fiorentina in August 2026, which includes a purchase option of €9.5 million on top of a €1.8 million loan fee. This total package of around €11.3 million represents a slight decrease from his €12.6 million transfer to Juventus in July 2025, reflecting his subsequent performance. The range is further supported by consistent reports of offers and interest from clubs like Fiorentina and Bologna throughout 2026, which were consistently in the €8 million to €10 million bracket, against Juventus's asking price of €12-13 million.
Rumored destinations and interested clubs.
Rafik Belghali is the closest match according to our proprietary analysis of transfer rumours and club connections.
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