João Mário

In July 2026, reports indicate Fiorentina offered a total package of €9M, while Juventus's asking price is €12-13M. In June 2026, a potential loan with an obligation to buy was reportedly valued between €8M and €10M. Various reports from early to mid-2026 valued the player between €9M and €11M, with Bologna reportedly seeking a deal below €10M. In December 2025, it was reported Juventus needed €8-9M to avoid a capital loss. His Transfermarkt value was cited as €8.5M in late 2025/early 2026. The player's completed transfer from Porto to Juventus in July 2025 was for a reported fee of €12.6 million.

Our valuation for João Mário is driven by the active and well-documented negotiations between Juventus and Fiorentina in July 2026. The range is anchored by Fiorentina's reported €9 million offer package and Juventus's firm asking price of €12-13 million. Multiple reports of a potential loan with an obligation to buy valued between €8-10 million, combined with his recent €12.6 million transfer to Juventus, lead us to an estimated value of €10 million as a likely compromise.