Douglas Luiz

Recent reports from July 2026 mention a balance sheet value of €26 million for Juventus. In May 2026, Aston Villa reportedly decided against exercising a €25 million purchase option, considering it too high. During the summer of 2025, Juventus's asking price was frequently cited between €35 million and €40 million, though some reports suggested they would accept as low as €25 million. Nottingham Forest was linked with a move valued between €30 million and €35 million, while Everton reportedly bid up to €35 million. This follows his transfer from Aston Villa to Juventus in July 2024, which was widely reported as a deal valued at €50 million.

Our valuation is driven by the consistent reporting around Douglas Luiz's recent loan spell at Aston Villa. The deal included a €25 million purchase option, which Villa reportedly deemed too high and chose not to activate in May 2026. This provides a strong ceiling on his current market value. Furthermore, his balance sheet value for Juventus was reported at €26 million in July 2026, reinforcing this range. While Juventus initially sought higher fees around €35-40 million after his €50 million transfer in 2024, the player's difficult spell in Italy and desire to leave have significantly lowered his price.