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TransferFeed valuation based on market analysis.
Recent reports from July 2026 indicate Everton was pursuing a transfer package valued at €35-40 million, while Juventus's balance sheet value for the player was noted at €26 million, with the club needing just under €30 million to avoid a capital loss. In May 2026, Aston Villa reportedly decided against activating a €25 million purchase option included in his loan deal. This option was part of the January 2026 loan agreement, which could have risen to €28.5 million with bonuses. During the summer of 2025, Juventus's asking price was frequently reported between €35 million and €40 million, with Everton reportedly bidding up to €35 million, though some reports suggested Juventus would accept as low as €25 million. The player's transfer from Aston Villa to Juventus in July 2024 was for a total valuation of approximately €50 million.
Our valuation for Douglas Luiz is anchored by his high-profile €50 million transfer to Juventus in July 2024, which serves as a historical peak. His subsequent struggles and loan spells have significantly lowered his market value. The most recent concrete figures include a €25 million purchase option in his Aston Villa loan (May 2026), which was ultimately rejected as too high. However, conflicting July 2026 reports suggest Everton's interest in a €35-40 million package, while Juventus reportedly needs just under €30 million to avoid a capital loss. The range reflects these competing factors, with the estimate balancing the club's financial needs against the market's recent appraisal.
Rumored destinations and interested clubs.
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