Douglas Luiz

Based on available data, reports from July 2026 suggest Everton is pursuing a transfer package valued at €35-40 million, while Juventus's break-even point was cited as just under €30 million. Earlier in 2026, Aston Villa held a €25 million purchase option in his loan deal, which was ultimately not activated. In August 2025, his loan to Nottingham Forest reportedly included an obligation to buy clause with figures cited between €25 million and €40 million. Throughout mid-2025, Juventus's asking price was frequently reported at €35-40 million, while Everton was said to have bid up to €35 million. Concurrently, some reports indicated Juventus was willing to sell for as low as €25 million. This followed his completed transfer from Aston Villa to Juventus in July 2024 for a total valuation of approximately €50 million.

Our valuation for Douglas Luiz is shaped by his significant drop in value since his €50 million transfer to Juventus in July 2024. The lower end of our range is anchored by the consistent €25 million purchase option included in his recent loans to Aston Villa and Nottingham Forest, as well as reports that Juventus would sell for 'half price'. The upper end reflects Juventus's repeated asking price of €35-40 million in mid-2025 and a recent rumour from July 2026 of Everton pursuing a package in that same range. Our estimate of €35 million represents a likely compromise, aligning with reported bids from Premier League clubs.