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TransferFeed valuation based on market analysis.
In August 2026, reports indicated Cruzeiro was pursuing a loan for the player with a purchase option valued at €6 million and a €1 million loan fee. At the same time, his market value was noted by Transfermarkt at €2.5 million. This follows his transfer from AS Roma to Al-Ettifaq in September 2024 for a reported fee of €9.0 million.
Our valuation for João Costa is primarily driven by the reported loan-to-buy offer from Cruzeiro in August 2026. The €6 million purchase option serves as the main anchor for our estimate, representing a potential future fee. This is balanced against his significant €9 million transfer from Roma to Al Ettifaq two years prior, suggesting his market value has decreased but remains substantial.
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